Marcom ­ RACINE, WISCONSIN

North American Marcom Manager

Ref. #0576

Fortune 1000 producer of B2B brand-name products seeks North American Marketing Manager to create communication strategies for North/Latin America and activate global strategies in the region.  Division of well-established, market-leading firm with long history.  Position is part of Global Marcom team and reports to the head of global marketing.

New CEO has established a marketing focus; global marcom team seen as strategic leaders. Team goes beyond traditional B2B methods and brings a B2C/CPG perspective to their strategies.

Flexible, family-oriented culture with workout facilities on site and strong benefits from first day. Commutable from Chicago or Milwaukee via train; no relocation provided.  Potential to telecommute one day per week.  Work-life balance important:  employees do not run at 150%, but rather consistently and excellently at 100%.

Qualifications:

10 years of progressive marketing experience and B.A. required; MBA a plus. Must have marcom experience in CPG or B2C firm; combo of B2B and B2C acceptable.  Need expertise in trade show marketing and social media.  Staff and agency management experience necessary. Candidates with independent work style will thrive in this culture, where there is no micromanagement. Superb

written and oral communications required.

Responsibilities:

Apply global marcom strategies to the North American market.  Prioritize needs and manage regional budget.  Modernize and optimize touchpoints, including social media messaging.  Work with counterparts in Europe and Asia.  Travel internationally a few times per year, participate in international calls frequently.

Division of time:

Manage department, including hiring team of graphic designers, trade show managers, copywriter, project manager and emarketers ­ 15% Develop North American strategy and ensure alignment with global strategy ­ 20% Enforce global brand and create implementation guidelines.  Launch new

products, involving advertising, emarketing, social networking and media, and trade shows. ­ 20% Measure effectiveness of programs, seek cost-savings ­ 15% Manage budgets; select and manage outside agencies ­ 20% Other projects as needed ­ 10%

Please forward your resume as a .doc, with a cover letter including salary information, and state how you fit the specs.  Include samples or link to portfolio.  Send materials to resumes@lhazan.com, and call 312-863-5401 to follow up.  We appreciate your follow up call.

"--"

The Executive Search Firm in Communications and Marketing

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Lynn Hazan

Lynn Hazan & Associates

55 E. Washington, Suite 715

Chicago, IL  60602

Phone: 312-863-5401

Fax: 312-960-9660

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Email: lynn@lhazan.com

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2009: The 10th Year of LH&A and 25th year of recruiting excellence

Director, Public Relations

COMPANY
Carefusion

LOCATION
San Diego, CA

INTRODUCTION:

CareFusion Corporation, a wholly owned subsidiary of Cardinal Health (NYSE:CAH), is expected to become a public company from the planned spinoff of Cardinal Health’s clinical and medical products businesses on September 1, 2009.  The global company serves the health care industry with products and services that help hospitals measurably improve the safety and quality of health care.  CareFusion develops market-leading technologies including Alaris® IV pumps, Pyxis® automated dispensing and patient identification systems, AVEA and Pulmonetic Systems ventilation and respiratory products, ChloraPrep® and MedMined™ services for infection prevention, neurological monitoring and diagnostic products, V. Mueller® surgical instruments, and an extensive line of products that support interventional medicine.

CareFusion employs more than 15,000 people across its global operations and serves customers in 120 countries.  The company has applied to have its shares of common stock listed on the New York Stock Exchange under the ticker symbol “CFN.”  More information may be found at www.carefusion.com.

REPORTS TO:        Senior Vice President, Corporate Marketing and Communication

SUMMARY:

Public Relations function is responsible for the development and implementation of media relations, issues management and executive brand management strategies to advance business and reputation goals.

RESPONSIBILITIES:

Serve as a reliable source for news media, with expert knowledge of targeting and managing multiple media relationships. Develop, recommend and direct the implementation of measurable public relations programs.

Applies sound judgment to advance reputation goals and business objectives.  Use deep subject matter/functional expertise, influence and process skills to help internal/external customers and stakeholders identify and meet their high priority needs while considering cultural and diversity implications.

Strong writer and communicator with ability to both manage external resources and act as a hands-on implementer of the CareFusion media relations program.  Develop and manage the media relations program for CareFusion business segments and corporate.

Serve as a trusted advisor to senior management.

Effectively prepare spokespeople for media interviews and speaking engagements.

Direct issues management programs and handle communications in crisis situations.

Jointly develop practical implementation plans that consider cultural sensitivities with other accountable parties.

Measure and evaluate the effectiveness of protocols, programs or deliverables; compares measurement results to standards.

REQUIREMENTS

Bachelor’s degree (major in communications, journalism, English, business/marketing or related field), along with 8-10 years related work experience.  Experience in health care industry and advanced degree (master’s) a plus. 

Proven ability to develop and implement strategies and programs that support and help meet business objectives. Experienced media relations professional, with financial communications experience preferred.

Bias for strategic proactive communications program development and clear results.  Articulate, confident, poised and engaged.  Extraordinary initiative and flexibility, with the ability to get things done.

Demonstrated ability to counsel and exhibit credibility with senior management on communications issues.  Ability to project a confident leadership image to superiors, peers and subordinates.

Ability to manage a number of programs/projects simultaneously, set priorities and communicate needs within a team environment.  Able to be hands-on as well as strategic.  A team player who can lead by example, with high accountability for his/her actions.

Detailed-oriented with demonstrated abilities to execute on plans.  Ability to work with complex and sensitive information, deliver and excel under pressure and tight deadlines.

Exceptional presentation, project planning skills, delivery execution, and oral and written communication skills.  Strong interpersonal skills to enable effective relationships across a variety of functions.

Highly organized, independent thinker with solid problem-solving skills.

Advanced knowledge and experience with MS Office programs and related marketing/communications technologies.

For more information, please contact Heyman Associates:

Jessamyn Katz
Senior Associate
212-784-2709
jkatz@heymanassociates.com

Communications Manager

COMPANY
CHDI Management, Inc.

LOCATION
New York , NY

INTRODUCTION

CHDI Foundation is a non-profit organization supporting an international network of research laboratories from academia and industry pursuing treatments for Huntington’s disease (HD).  Its virtual pharma approach is designed to bring the right collaborators together to identify and address critical scientific issues and move drug candidates to clinical evaluation as quickly as possible. The activities of CHDI Foundation are managed by CHDI Management.

CHDI Management has offices in New York, NY; Los Angeles, CA; and Princeton, NJ.  Of the 45 people employed by CHDI Management, 27 are science professionals engaged in managing a worldwide network of more than five hundred full-time researchers working on finding treatments for HD.

For more information, please visit http://www.chdifoundation.org

REPORTS TO:        President

SUMMARY:

The Communications Manager is responsible for conceptualizing and implementing external scientific and medical communications programs for CHDI. The audience for these programs is the HD research community, lay associations, and patients and their families.

The Communications Manager will establish CHDI’s communications policies and procedures, manage CHDI’s communications resources, oversee production of CHDI’s website, publications, presentations and other communications initiatives, coordinate CHDI’s message with other HD organizations, and help represent CHDI at public gatherings and events. The Communications Manager will also respond to enquiries received by the organization.

The successful candidate is a superior writer, a creative thinker and a skilled diplomat with experience developing strategic communications plans and programs.

RESPONSIBILITIES:

Develop a proactive strategic scientific and medical communications plan in collaboration with CHDI’s senior team that engages academic and industrial collaborators, HD family organizations and, when required, scientific and medical news media.

Manage the writing, editing and publishing of the results of CHDI-sponsored workshops and conferences and assist CHDI scientific staff with the preparation of scientific publications.

Ensure consistency of the overall “look and feel” of CHDI presentations, posters, press releases, correspondence and other materials.

Develop and maintain the CHDI website and work together with CHDI scientific staff on other innovative ways to convey the results of scientific research.

Develop and strengthen key CHDI strategies and messages and maintain a working relationship with key reporters.

Interact closely with leadership on an ongoing basis to provide communications counsel.

Manage media outreach for all conferences, meetings and events.

Liaise with counterparts at academic and industrial collaborators and lay organizations.

Establish policies and practices that maintain high communications standards. Evaluate and measure the effectiveness of communications programs.  Use results to strengthen the planning and execution of future programs.

REQUIREMENTS:

Minimum of 5 years of relevant experience.  Bachelor’s degree required.

Exceptional writing and editing skills.  Proactive, energetic self-starter who can assertively develop and direct the communications activities of this function within CHDI.

Top-notch interpersonal skills; ability to advise and counsel people at all levels of the organization.

Computer literate; proficiency in MS Office applications; experience managing website design and maintenance and other forms of “new media” communications tools.

Hands-on media relations experience; a demonstrated ability to deal with complex scientific/health information is preferred.

Outstanding personal communicator with the stature and presence to represent CHDI externally and act as spokesperson, when necessary.

For more information, please contact Heyman Associates:

Doug Serton
Senior Associate
212-784-2704
dserton@heymanassociates.com

Vice President, Communications and Public Affairs

COMPANY
Covidien

LOCATION
Boulder, CO

INTRODUCTION:             

Covidien is a leading global healthcare products company that creates innovative medical solutions for better patient outcomes and delivers value through clinical leadership and excellence.  Covidien manufactures, distributes and services a diverse range of industry-leading product lines in four segments: Medical Devices, Imaging Solutions, Pharmaceutical Products and Medical Supplies.  With 2008 revenue of nearly $10 billion, Covidien has more than 41,000 employees worldwide in 59 countries, and its products are sold in over 140 countries.

Please visit www.covidien.com to learn more.

REPORTS TO:        President – Energy-Based Devices

SUMMARY:            

The Vice President, Communications and Public Affairs will work in support of senior business leaders to develop a comprehensive and integrated communications strategy aimed at driving the business unit’s operating priorities and positioning the business as an industry leader.  This individual, working closely with Covidien’s Corporate Communications leaders, will be asked to design and implement global executive communications, public relations, public affairs, government affairs, marketing communications and philanthropic strategies for Energy-Based Devices, a global business unit (GBU).

He/she will play a pivotal role in ensuring that communications across the business are integrated and support the overarching corporate reputation objectives. This individual will demonstrate a “hands-on” leadership style managing a team of three to four individuals and bring a high level of focus and involvement to drive overall integrated communications strategy development and program execution.

RESPONSIBILITIES:

1. •Direct the creation and execution of media strategies to help ensure quality global media coverage for business matters including but not limited to strategy, personnel, administration/operations, legal, public policy, innovation, citizenship, executive management and other areas of strategic GBU significance.
   

2. •Serve as a relationship manager for key top-of-line and business press from around the world, including print, broadcast and web contacts.
   

3. •Direct the GBU’s response to external inquiries, reacting appropriately to queries from key stakeholders, primarily the press, to effectively communicate Covidien’s position on certain matters.  Serve as spokesperson for the GBU while overseeing the team of the authorized global spokespeople. 
   

4. •Provide industry-leading communications counsel and support to the Global Business Unit President, including messaging, speechwriting, presentation development, speaking opportunities and other executive communications as needed.  Provide counsel, as needed, to the GBU’s global management team on the impact from certain issues/effects.  Prepare appropriate positioning and effective training for spokespeople. 
   

5. •Play an integral role in the launch of the GBU-wide culture initiative, ensuring that all internal constituencies are well informed and engaged.
   

6. •Provide senior leadership and oversight to the current communications team and strategies ensuring consistency, quality and cost effectiveness.
   

7. •Direct the GBU communications activities for regions around the world, with close attention to consistent message development, disclosure guidelines, executive media training and reactive media engagement. 
   

8. •Oversee the marketing communications effort for the business, with management responsibility for the Marketing Communications Department staff.
   

9. •Develop and be prepared to execute crisis communication plans related to press activity for all regions/operations of the GBU.  Provide counsel and, as needed, onsite support to executives facing challenging PR issues.
   

10. •Maintain awareness of the legislative and regulatory environment that may affect the health care category.
    

11. •Assist in the development of strategic priorities working directly with the GBU’s senior business executives.  Provide knowledge and information relating to issues that impact their businesses.  Responsible for thorough familiarity with products and services, with sensitivity to those areas most affected by government regulatory and reimbursement action.
    

12. •Anticipate and identify threats and opportunities that could affect the GBU and its ability to conduct business worldwide; emphasis on international market access and reimbursement.
    

13. •Monitor and analyze impact of legislative initiatives.  Plan and implement comprehensive advocacy efforts to achieve global business goals.
    

14. •Utilize knowledge of healthcare and reimbursement policy to develop and implement strategies that will leverage government action to create reimbursement and market opportunities.  Lobby relevant stakeholders.
    

15. •Establish and maintain strategic alliances with government stakeholders, trade associations, medical societies, NGOs (patient/disease groups).
    

16. •REQUIREMENTS: 
    

17. •Bachelor’s degree (master’s preferred) and a minimum of 15 years of strategic communications experience covering areas such as strategy development, global media relations, crisis communications, public affairs and financial disclosures.
    

18. •Direct experience working with senior management and/or chief executive on a regular basis; demonstrated ability to act as an internal communications counselor to management. 
    

19. •Superior written, verbal, presentation and communication skills with the ability to articulate complex issues; the professional presence to represent an organization well and act as a media spokesperson when called upon.
    

1. ◦Extensive knowledge and understanding of the government decision-making process, particularly in the area of healthcare.
   

2. ◦Established contacts with government policy makers, professional and trade organizations, particularly in the area of healthcare.
   

3. ◦Experience in managing complex issues and can develop cohesive public policy positions.
   

4. ◦Confidence in one’s ability to develop strategies and provide counsel to executives. 
   

5. ◦Solid interpersonal skills gained in part through experience in a relationship-based position where effective communication skills influence outcomes.
   

6. ◦Ability to manage a number of programs/projects simultaneously.  Hands-on as well as strategic.
   

7. ◦Leadership skills to complement outstanding technical skills.  A team player who can lead by example, with high accountability for his/her actions.
   

8. ◦Sound judgment, the ability to work with multiple clients, an in-depth understanding of the Company's policies, procedures, and programs, and a solid understanding of the business environment in which Covidien operates.
   

9. ◦Excellent business-mindedness, exceptional judgment in making sound decisions quickly and efficiently, strong organizational skills in managing multiple projects simultaneously, drive for results, as well as a commitment to serve in an on-call role on evening and weekends.
   

20. For more information, please contact:
    Doug Serton
    Senior Associate
    (212) 784-2704
    dserton@heymanassociates.com

Senior Director, Public Relations - CardioVascular

COMPANY
Medtronic

LOCATION
Minneapolis, MN

INTRODUCTION:

Medtronic, Inc. (NYSE: MDT), is the global leader in medical technology – alleviating pain, restoring health and extending life for millions of people around the world. Medtronic offers products, therapies and services that enhance or extend the lives of millions of people. Each year, 5 million patients benefit from Medtronic’s technology, used to treat conditions such as diabetes, heart disease, neurological disorders, and vascular illnesses.

CardioVascular is Medtronic's third-largest business. As hospitals and healthcare organizations increasingly encourage collaboration between cardiovascular specialties, Medtronic continues to serve as a key resource. Their therapies span the major specialties of interventional cardiology, cardiac surgery, and vascular surgery. It’s products, developed in collaboration with leading physicians, are used to reduce the potentially debilitating effects of coronary, aortic, and structural heart disease.

The Medtronic website is www.medtronic.com

REPORTS TO:        President – CardioVascular Business and dotted line to              
                                    Vice President, Corporate Communications

SUMMARY:

The Senior Director, CardioVascular Public Relations will provide leadership and direction for communications as it relates to business unit activities. The Senior Director will be responsible for planning strategic communications programs in support of the business and its products.

RESPONSIBILITIES:

Responsible for all external public relations for Medtronic’s CardioVascular business including strategic planning.

Serve as principal spokesperson for this business on major issues and opportunities.

Support the preparation, review and approval of all external communications regarding the business unit’s press releases and media relations.

Provide counsel and guidance to senior management regarding communications strategies and tactics.  Ensure use of appropriate public relations tactics in response to business issues.  Actively participate in business unit senior staff meetings, adding value across a wide range of issues and opportunities.

Collaborate and provide leadership for development and implementation of all major communications and public relations campaigns in the business.

Work with government affairs, health policy and payment, legal and human resources functions to identify key issues and opportunities for supportive public relations programs and campaigns in order to further business unit objectives.

Develop and implement cost-effective methods for identifying key audiences and communicating with them in ways that build productive, positive awareness and relationships.

Develop standard promotion, awareness and public relations templates to ensure the deployment of best practice market development tactics.  Implement systems to routinely monitor and influence business unit performance.

Manage a team as well as outside public relations agencies.

Partner with the Corporate Communications leadership to address major issues and opportunities and integrate efforts where necessary. Ensure that business unit communications initiatives are aligned with corporate policies and procedures.

REQUIREMENTS:

A minimum of 10 years of relevant public relations experience in either a corporate or PR agency environment.  Healthcare industry experience required.  Bachelor’s degree required; master’s degree preferred.

Demonstrated experience in managing and instituting operational systems, policies and procedures in a corporate communications or public relations environment.

Proven ability to develop and implement comprehensive communications that simultaneously address the needs of a broad stakeholder audience.

Demonstrated ability to counsel and exhibit credibility with senior management on communications issues.  Project a confident leadership image to superiors, peers and subordinates.

Must have proven track record for effectively managing, coaching and developing a staff.

Ability to manage a number of programs/projects simultaneously, set priorities and communicate needs within a team environment.  Able to be hands-on as well as strategic.  A team player who can lead by example, with high accountability for his/her actions.

Detailed-oriented with demonstrated abilities to execute on plans.  Ability to work with complex and sensitive information, deliver and excel under pressure and tight deadlines.

Exceptional presentation, project planning skills, delivery execution, and oral and written communication skills.

Ability to create and leverage influential networks and interact positively with diverse community members.  Strong interpersonal skills to enable effective relationships across a variety of functions.

Highly organized, independent thinker with solid problem-solving skills.

For more information, please contact Heyman Associates:

Jessamyn Katz
Senior Associate
212-784-2709
jkatz@heymanassociates.com

Senior Director, Media Strategy

COMPANY
Medtronic

LOCATION
Minneapolis, MN

INTRODUCTION:

Medtronic, Inc. (NYSE: MDT), is the global leader in medical technology – alleviating pain, restoring health and extending life for millions of people around the world. Medtronic offers products, therapies and services that enhance or extend the lives of millions of people.  Each year, 5 million patients benefit from Medtronic’s technology, used to treat conditions such as diabetes, heart disease, neurological disorders, and vascular illnesses.

The Medtronic website is www.medtronic.com

REPORTS TO:        Vice President, Corporate Communications

SUMMARY:

The Senior Director, Media Strategy coordinates the development and implementation of Medtronic’s strategic direction for global media relations, and ensures the overall coordination of external contacts with major media outlets. 

RESPONSIBILITIES:

The Senior Director will develop Medtronic’s overall media plan and strategy, based on existing opportunities and challenges driven internally and in the external environment.  The media relations program should include but not be limited to the following:

Build and maintain relationships with national media outlets of interest to Medtronic.

Handle day to day contact with key reporters on both opportunities and issues for corporate and business units.

Regularly meet with and maintain relationships with key media.

Partner with issues specialist to manage all national media issues.

Coordinate with corporate public relations on weekly PR issues and operations calls.

Formulate and pitch story ideas/messages working together with other public relations leaders.  Provide regular updates to PR team, Vice President of Corporate Communications and senior management.

Develop specific media tours/platforms for CEO, business unit presidents, and functional leaders as appropriate.  Book and accompany CEO and other executives on regular media tours.  Prepare and run media training sessions for PR team and company executives.

Evaluate and make recommendations regarding participation in a variety of media events.

Partner with functional leaders to develop media strategy/plans for their areas (ie. government affairs/legal/HR).

Partner with emarketing on social media planning and management of opportunities and issues.

Anticipate and identify potential issues.

Report on key industry and media trends.

Select and manage agency media relations programs.

REQUIREMENTS:

A minimum of 10 years of relevant media relations experience in either a corporate or PR agency environment.  Healthcare industry experience highly desirable.  Bachelor’s degree required; master’s degree preferred.

Demonstrated media relations skills and relationships with top-tier media.

Bias for strategic proactive communications program development and clear results.  Articulate, confident, poised and engaged.  Extraordinary initiative and flexibility, with the ability to get things done.

Demonstrated ability to counsel and exhibit credibility with senior management on communications issues.  Ability to project a confident leadership image to superiors, peers and subordinates.

Must have proven track record for effectively managing, coaching and developing a staff.

Ability to manage a number of programs/projects simultaneously, set priorities and communicate needs within a team environment.  Able to be hands-on as well as strategic.  A team player who can lead by example, with high accountability for his/her actions.

Detailed-oriented with demonstrated abilities to execute on plans.  Ability to work with complex and sensitive information, deliver and excel under pressure and tight deadlines.

Exceptional presentation, project planning skills, delivery execution, and oral and written communication skills.

Strong interpersonal skills to enable effective relationships across a variety of functions.

Highly organized, independent thinker with solid problem-solving skills.

For more information, please contact Heyman Associates:

Jessamyn Katz
Senior Associate
212-784-2709
jkatz@heymanassociates.com